BETTER MAKE ROOM
Michelle Obama & The White House
ABOUT THE CAMPAIGN
Originally launched in 2015, Better Make Room encouraged Gen Z students to pursue their dreams of seeking higher education. Through uplifting messaging and powerful design, we targeted students with celebrity support and original UGC content that educated, inspired, and motivated kids to reach higher. From 2017-2022, I was responsible for maintaining the integrity and relevancy of campaign by contributing new graphic treatments and animations for the brand and the College Signing Day events which were developed in partnership with MTV.
The work spanned a wide variety of print and digital collateral, including video PSA spots with celebrities, a nation-wide texting campaign, and even a Times Square billboard takeover with animated graphics, video, and live tweet displays.
POWERFUL IMPACT
→ 4.2 billion #bettermakeroom impressions
→ 11.5 million engagements on all digital platforms
→ 600,000 students engaged through in-person and online activities
MY ROLE
Design for social media channels and events
Animation for gifs and motion graphic pieces
