go somewhere!
Pre-K Houston

campaign branding + psa animations

ABOUT THE PROJECT
Houston was facing several challenges in school enrollment, particularly in early education. The “Go Somewhere’ campaign was created to target Houston parents and caregivers to get them informed and excited about enrolling their kids into a program that sets them on a path to success. Aspirational, joyful and full of possibility, this campaign integrated inclusivity and accessibility in a way that encouraged families to dream bigger. We designed a robust toolkit of collateral that was unique enough to stand out from other school materials but versatile enough for all nine area school districts to use and tailor to their needs.

IMPACT
→ Engagement and enrollment numbers skyrocket
→ 3.82 million ad impressions across social channels
→ 1,500+ email sign-ups from families
→ 418% increase in website visits

MY ROLE
Art direction for campaign visuals
Animation for PSA spots
Illustration