DARE TO LISTEN

psa and digital campaign

ABOUT THE PROJECT
In response to rising rates of intolerance and hatred, this national PSA campaign concept was developed to help people pause, clear the noise, and have healthier conversations with friends, family, and neighbors. The “Dare to Listen” campaign asks people to stop for a minute to listen. When we are aware of our own noise, bias and triggers, we can use this knowledge to overcome barriers and connection with others. A roadtrip documentary series, in-person community workshops, and interactive landing pages to capture UGC were concepted to present real life voices, stories, and authentic moments of connection.

MY ROLE
Campaign identity design
Illustration
Storyboarding