THE LEAGUE OF WOMEN VOTERS

BRAND REFRESH

ABOUT THE PROJECT
The refreshed brand for the League of Women Voters Houston Chapter visually embodies ideas and values from the existing ethos of the organization. The League is active and informed. The League is non-partisan. The League is knowledgeable. The League is fair and trustworthy and encourages participation in government from all walks of life. By introducing dynamic typography and welcoming illustrations, the organization invites everyone to come together, activate our communities, and build a movement of inclusive government for all. Buttons are an intentional creative element in the updated brand. A nod to supporters of government and community movements in eras past, they are easy to see, identity with and share. In designed collateral, they are used separately to convey a one-off message or be used at a specific event. They can also be grouped together to become a large graphic-pattern element.

MY ROLE
Brand identity design
Illustration
Copywriting