TEXANA CENTER

brand identity

ABOUT THE PROJECT
Texana is a Texas-based nonprofit organization that provides trauma-informed behavioral and mental healthcare services across five counties. This new rebrand modernizes and strengthens their mission to provide accessible, timely, and thorough care for those in need and positions them as the national expert in the field. The brand system is centered around the idea of comfort and clarity, with the logo and visual identity conveying strength and movement while embracing a friendly and confident approach.

MY ROLE
Art direction for logo
Design for brand identity

ADDITIONAL CREDITS
Jordan Beyer, Cassidy Meade, Alex Pinnell