ABOUT THE WORK
Newborns and children often need immediate attention for minor injuries and complications, but waiting for an appointment is risky and going to the ER at night could mean paying high medical fees. The founders Nightlight Pediatric Urgent Care launched their clinic to provide a safe and convenient alternative to help ease the frustration of a late-night doctor’s visit by offering after-hours care. The brand language needed to coordinate with the existing logo while maintaining an informative, trustworthy, and comforting presence for parents and children. Twinkling stars, puffy clouds, and friendly illustrations of doctors, nurses, and patients create a welcoming atmosphere, and bubbly animations help bring the information to life in a charming way. Even though it’s night, there’s no reason to be afraid of the dark.

MY ROLE
Design for branded visual collateral
Icon and character illustrations
Animation